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Identity Design Form

A good logo should make your target audience want to take a second look at what you are selling. Great brand identity design should do more. It is responsible for delivering the first installment in brand perception. It is a bookmark in your brand story, it is the face of your brand. Good identity design should stand the test of time. To help us create your new logo, please use the form below to provide us with the building blocks. If you are not sure, please let us know.

What is the exact wording to appear in your logo *

Would you like to include a tagline

• No
• Yes - always
• Yes - as a secondary option
• Yes - but I don't have one yet

What is your tagline? (please don't exceed 4 words)

What is your brand about?

This is just a short statement to tell us the story of your brand; Why you exit. The impact you want to have.

In the absence of human interaction (no P2P) what would you like people to think of your business based on your identity design and communication

Describe your ideal target audience

What words would you like people to associate with your brand

• Modern / Bold
• Minimal
• Local
• Global
• Classic / Traditional
• Open / Inviting / playful / friendly
• Informative
• Dependable
• Serious
• Other (enter below)

Other words

There are 7 main logo types. Please let us know if you have a preference

• Lettermark / Monogram (combination of type and symbols)
• Wordmark or logotype (company name is clear and legible)
• Symbol / Pictorial (recognisable icon created to represent brand)
• Abstract / logomark (unique icon created to represent brand in combination with logotype)
• Mascot (includes character)
• Combination Mark (made of both images and words but may not be taken apart)
• Emblem / badge (traditional, usually within a border)
• I'm not sure, please advise

What style of font do you feel best represents your brand?

• Serif
• Slab Serif
• Sans Serif
• Script
• Blackletter
• I'm not sure, please advise

Do you have specific images or icons that you wish or do not wish to be in your logo?

Do you have any colour preferences or any existing colours you want in your logo?

Are there attributes of your business/service offering that you would like your logo to reflect?

Which existing organizations offer a similar service? Please list their websites if possible

What are your thoughts about their logos? How do you want your logo to differ from their logos?

Project scope and deliverables. The project will be completed once you have received the following.

• Logo design only
• Identity design - logo, brand colours, typography specifications
• Identity design with brand guidelines
• Identity system - logo, colours, typography, graphic elements, templates
• Identity design, guidelines, and templates

These options are accumlative. Please only select one option.

Is there anything else you would like us to be aware of during this process?

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