Built for a community of rug-hookers. This membership site employs a fluid width, bold deep colours to show off pieces created by members and a member-only section with course material.
This website was updated to offer users a better experience. Information hierarchy was changed to put the free estimate form front and center. Users can also easily navigate to find the pricing rates, user reviews, and the booking form.
In the first two months booking rates increased by over 50% and 5-star Google reviews by more than 100%.